So I decided to have a play with my name and the shapes that are made from it. I found some coloured paper in the studio and decided the best hands on way to play around with layout was to do some cut outs of the shapes and letters.
I started out in a business card size with something quite simple, just my name and triangles taken from the shape of my last initial W. I felt that having this sort of whimsical layout was a playful way to show my personality through design. It kind of shows that I'm not perfect which I believe a minimal layout would leave people to think.
Next I played with my initials instead, it leaves a lot of white space but has the same sort of feel as before. I think that it looks better than just my name, but I feel it is lacking something. Perhaps it is the shapes that I have been using that don't seem to fit.
Next I tried some different shapes, zig zag lines that again represent my last initial W but more stretched. I really like the use of the lines to frame the card, giving it some purpose somehow. It feels more playful than with the triangles, however something was still lacking.
So I moved onto a bigger piece of paper and tried out combining both of the shapes that I had cut out. This created a composition that I felt really exuded playfulness. The combination of the triangles and zig zag lines creates a sense of movement rather than it being a static, boring design.
I also tried this type of composition with my full name to see if it worked and I think that it does. The scattered type effect would lend itself really well to a gif, so maybe this is something that I could explore for contacting people. I'm going to try this ideas out digitally and change the colours around because I'm not too sure whether I like the colour palette of blue and yellow.
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