Saturday, 25 March 2017

OUGD603 - YCN GUCC - Evaluation

Strengths & What I liked

I think that the concept for the packaging we produced was really strong, creating something with a strong meaning behind it. The use of stickers and customisation really set our final resolution a part from other entries who most likely followed the brief to a tee.


Weaknesses & What I didn’t like

I don’t really enjoy creating web design, and sometimes I think this is one of my weakest areas of design so having to create a full customisation process on the website was not an enjoyable process for me. Also I struggled with the illustrator towards the end of the project, she put other briefs and personal work before getting this brief finished which annoyed me slightly.


Team Work

Collaborating with an illustrator was really beneficial to creating designs that I wouldn’t ordinarily create. It has also given me relevant experience for industry, as in a studio they will most likely hire an illustrator for all their illustrations. I also learnt about the importance of good communication, as I struggled doing design work when my partner wasn’t getting back to me, which halted the design process a bit. Also the fact that she lost illustrations she said she was going to provide and didn’t provide me with an alternative put a bit of a dampener on the whole experience.


Time Management

Though we spent a long time on this project the design process was very stinted in regards to timing because there would be large gaps while I would wait for a response from my team mate. However we managed to get everything finished and submitted just before the deadline so in that aspect we did okay.


Final Outcome

As a set I think that the packaging all works really well together, having a similar aesthetic combining graphic text with hand drawn elements. We have offered the brief a new outlook by allowing customers to customise pretty much all of the outer packaging, really promoting people to create a personal message that someone would be happy to receive.



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