We created six pre-made templates in total, ready to customise for each occasion. The customers can add their own photos to frames, add or remove stickers on the wrappers and the box sleeves in order to create a truly unique design for them.
Unfortunately we couldn’t print on a textured stock as we had originally planned so we ended up adding on the texture digitally to add that organic feel that we were looking for. However, the print itself has turned out really well, providing really vibrant colours.
As a set I think that the packaging all works really well together, having a similar aesthetic combining graphic text with hand drawn elements. We have offered the brief a new outlook by allowing customers to customise pretty much all of the outer packaging, really promoting people to create a personal message that someone would be happy to receive.
Collaborating with an illustrator was really beneficial to creating designs that I wouldn’t ordinarily create. It has also given me relevant experience for industry, as in a studio they will most likely hire an illustrator for all their illustrations. I also learnt about the importance of good communication, as I struggled doing design work when my partner wasn’t getting back to me, which halted the design process a bit.
The landing page shows a coherent guide of the process before it starts, then takes the customer through the customising process logically. Within the process the user will have the option to add a “handwritten” note to the back of the sleeve design, to again maintain the personal element of our postal concept.
I think that the final website is easy to navigate through the customisation process. I tried to think of all the elements you would need in the customisation process, as well as maintaining the brands friendly tone of voice through tips at the bottom. The use of the simple stripped back layout and colour scheme makes it easier to focus on the design that you are customising rather than being distracted by anything else.
I created 12 web pages in total to show the customisation process all the way through, from picking the chocolate flavours to placing stickers onto their chosen template.
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