For the tins we wanted something that could be used after you had finished with the bottle. Also we knew from the brief that we had to make it out of tinplate so it would be durable enough for re-use. Our first idea was to use a normal metal tin and engrave the illustrations into the bare metal. The logo and flavour would then be embossed out of the metal tin. Though this idea would work well we felt that the tins themselves were too ordinary and simple. It didn’t suit the sophistication of the brand that we wanted to get across.
We decided to come up with our own unique shape for the tin so that it would really stand out on the shelf. We played with having a slanted lid, so that when you open the tin you can see the bottle peaking out. Also having more of the accent colour on the lid really makes a striking tin design. The addition of the illustrations on the bare aluminium creates an elegant yet contemporary looking tin that is unique to our design. We also brought across the filtered sticker to seal the tin and tie it together with the premium nature of our vodka. Keeping the information to the back of the tin means that we could make the front of the tin, that would be shown on the shelf as visually striking as possible.
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