OUGD603 - YCN GUCC - Inner Box Development

For the inner boxes we didn’t want to create anything too complicated. Polly provided me with some illustrations of some of the flavours so I decided it would be good to make it into a pattern of ingredients a bit like what is used in the Sandeman chocolate packaging. I also took their main tag line and made it central to the design so that when the bars of chocolate would be taken out of the box it would reveal the tag line as well as a pop of colour. We also decided to use paper textures on all the designs to make them seem more tactile. If possible we want to print on a textured stock to give the feel of extra quality to the package.

 

For the back of the box I carried across the flavour banners from the bars to keep it cohesive. I also tried to hint at the postal theme by adding a sticker saying “You’ve got mail!”. I think this also adds a playful feel to the box as well. In terms of the copy I tried to keep it as on brand as possible, emphasising the important parts. I also had to leave a 8x4cm box for the ingredients to be placed into.

The box net itself was quite complex and took me a while to get my head around, I had to print it out to see how it would work properly. Constructing the net really helped me to understand how the design works and helped me in making sure that everything was the right size in terms of text and illustrations.