After and during presenting our pitch to the guys from DBA we received overall really positive feedback. They seemed really keen during the pitch too, interjecting with questions at every stage. It was very promising to get such enthusiasm from someone else about our work.
They liked that we had thought about the tone of voice, and had put a lot of thought into the copywriting, which was Emily's idea. They thought it made the brand really credible, as we had tried to think about the tone of voice not only in style but in text too and to keep it consistent. One of the more odd comments was that the type combination shouldn't work style wise but it does - which showed that we were very confident with our choices. When we were explaining about our community idea and happiness planner they seemed very impressed that we were thinking about wider issues like mental health in our society and within our target audience of young professionals.
The one criticism that they had was that perhaps the patterns were a bit too similar having the same colour scheme, however, they did just say that this could have been a personal opinion rather than a consensus between them.
We won because we expanded the brief further rather than just being a nootropics brand, they said that they thought it would work as a further brand, across many other platforms rather than just nootropics and drugs. I'm very proud that we did win and hopefully this will mean that I can get a foot in the door in one of the studios.
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