Wednesday, 29 March 2017

OUGD602 - PPP - Business Card Development


I recreated the design that I had made using paper on illustrator, changing the colour to the colour I have used on my updated website. Having another look at the design I felt like it may be too playful and not professional enough. Though I like the use of the scattered type I got some feedback that it might be too much. Another piece of feedback I got was about my old monogram logo, and why I didn't use that. 


So I tried it again with my monogram logo instead of my full name and I think that it works as a really nice contrast. It seems this logo will stick with me for another year or so! The only thing is I may alter the shapes slightly to fill out the empty space, however, I really like the framing effect that it has created. 



I tried out closing the gaps a bit with more shapes but looking at it I feel like it's a little too busy. I liked the design before where it gave my logo a bit of room to breath. This just feels cluttered and a bit clumsy. 




I copied the pattern over to the back of the business card and put my new information in, with my new domain name and email address. I really like how the design is mirrored on both the back and front making a really cohesive design. 

To print the cards I'm going to have them professionally printed at moo.com. I ordered a sample pack to give a feel for which ones I would want to receive. I was tempted to have a go at spot UV varnishing my logo or the patterns but I eventually decided on their "luxe" business cards. The tactile quality to them makes them seem more sturdy than the others, at 600gsm they were the thickest. 


The other thing that attracted me to the Luxe cards was the coloured strip in the middle. I have always wanted a duplexed business card using coloured stocks so it seemed like the right time to do it. I chose orange to compliment the orange-red that I have used within my design. 

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