I decided it would be best to create a website for the brand to explain the way the store works to people interested in visiting. Even though web design is not my forte I feel like it is necessary for this brand to have one.
The use of the cream and beige tones really compliments the subject matter of chocolate, it reminds me of the colour of white chocolate. Also I really like the use of the simple line illustrations to represent the different elements of the menu. Maybe I could use some of the illustrations that I created for my guide on the website to provide a bit more interest.
I really like the use of the full bleed images that are bright and colourful. These bright images contrasted against the stark white elements of the website create a really poppy feeling. Also there is a lot of empty space on the site, making it very visual rather than being informative. I feel like the site for my store will need to be more informative however so maybe I cannot use this much white space.
This website on the otherhand uses collage like elements to make a really artistic look. I really like how this cut out imagery frames the text and provides more context to the brand itself. Also the combination of types used here adds to this artistic feeling with some hand rendered type contrasted with a sans serif. I'm not sure whether this style would suit my anti packaging store as I have created the aesthetic to be quite minimal, but it is worth trying to add a bit of interest somehow.
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