Sunday, 30 April 2017

OUGD603 - Unpackaged Brief - Final Labels and Collateral

I finished the labels, printed and photographed them. I chose a recycled stock for the labels that has grain and fibres in it. I think that the stock works really nicely because of the texture as originally I was planning to use an off white stock like with the stand up labels for the shelves. I thought that these labels could be used next to the bulk bins or if the whole foods were kept in large jars on a table. 



Here I tried my hand at a bit of art direction, trying to add some more interest to the photographs than just focusing on the design of the labels. It was a really fun experience doing these photographs playing with background colour and positioning. I think I have definitely improved my photography skills from last year and I am producing some really professional photographs that will look great in my portfolio. 





The jars in particular work amazingly on the orange background. Unfortunately I only had an A1 piece of the orange paper so I had to work on the photos a lot in post production to fill out the background. It also meant it was hard to photograph all of the jars on the orange background which is a shame. 

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