The main aim of the presentation was to show my progression as a designer throughout the time that I have spent at University as well as my plans for the future. I based the actual design around my personal branding, using the same colour, shapes and typefaces that I have tried to use throughout my branding.
- I’ll start by talking about my personal branding. Looking back at my branding from second year I appreciated the print process but felt that it didn’t represented me as a designer. I wanted to create something that was more playful as I have tried to develop a more playful style within my design.
- I played with the shapes of my initials to create shapes that act like confetti. I feel that this design is a lot more ‘me’ than last years design.
- (Show business cards)
- I have also updated my portfolio site, which I have created through My Adobe Portfolio. I wanted to have an accessible portfolio online so using this platform was really helpful when I didn’t know how to code.
- I try to update my social presences as much as possible to connect with professionals and other creatives. I have been keeping up to date with my Behance this year and I’m really proud with the amount of attention my work has been receiving.
- Overall I’m really proud of the work that I have produced this year. I think that it is clear that I have developed my own style.
- My favourite projects this year have been the packaging briefs, so I am glad that I specialised in doing branding and packaging briefs for this year. I have found that this is what I would like to do in industry.
- If I was to choose my favourite brief I think it would be DBA, because I really enjoyed creating the packaging and patterns. Also I found it so helpful getting feedback from industry professionals and I think that it was a really good experience to meet the directors of companies and get my foot in the door as it were.
- I feel that I have become more confident in my abilities as a designer and as a creative. I can present a lot better than when I first started and feel that my skills have progressed really well too.
- I found what I wanted to specialise in at the end of second year and focused on them.
- I have really tried to be pro-active about finding a job after graduation, the result of this was numerous interviews and I have made some good contacts at Craft Agency.
- I have found it difficult this year juggling briefs with design work for the students’ union and executive officer meetings. A lot of my spare time has been spent with the student union but I am glad that I applied myself to something good like this.
- The dissertation was probably the most challenging part of the year but I feel that my hard work paid off as I got a grade I was really happy with.
- I have found it a challenge going to interviews as well as trying to contact people for placements. I sent out Christmas Cards with my CV in at Christmas in the hopes of getting a placement at a design studio, but to no avail. In fact I never heard back from any of the studios I sent the cards to.
- I feel that this year my networking skills weren’t that great.
- I could have had much better time keeping when it comes to blogging and documenting work.
- I also regret not using the facilities more, and experimenting with them for a brief. I feel like I should have taken advantage of my last year here trying everything out but I feel like I have had no time for this.
- Here is a selection of my favourite pieces that I created at Hallmark.
- I learnt a lot about illustrating commercially on my placement. I found it really interesting to be in an environment
- It made me realise how important it is to design for an audience and not for myself. I think this was an important lesson to learn because unless I’m doing a self initiated brief I’ll never be designing for myself, I’ll always be designing for a client.
- Experimented with new techniques that they used within the studio like foiling & flitter.
- I have been offered a month internship at Robot Food, a branding and packaging design agency in Leeds. I hope from this I could get a junior design role at Robot Food or a similar company.
- I was also employed as a Freelance Designer for Hallmark so hopefully I will get some work from them.
- If all of the above fails then I’m not sure! I want to stay in Leeds as I feel like it is a wonderfully creative city. There are plenty more studios I could apply for. The main aim is to get a job!
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