Today me and Laura submitted our Starpack entry. We created quite a few presentation boards in order to explain our brand and design decisions in full. We tried to be as clear as possible in describing and explaining our design with diagrams to show the different finishes that we planned to use. We did want to create the bottle but we struggled to find a bottle that matched the type of bottle we chose. Overall I'm really happy with the outcome, I think we've hit all the pointers in the brief as well as creating a unique and memorable design. I think that the colour combinations we have used make for a really eye-catching design that successfully shows our concept of a visual representation of the flavours. Also with the use of print finishes of foiling on the labels and embossing it adds a professional and luxurious looking finish to the design, appealing to our affluent target audience.
We worked really well as a team because we shared the same vision for the final design. It also helped that we were in constant communication throughout the design process, checking each decision with each other. The cocktail recipe books were an afterthought that we thought about creating to add to the tins and promote the brand further. But I think the judges will appreciate some more thought into the advertisement of the brand and product.
No comments:
Post a Comment