OUGD603 - Unpackaged Brief - Label Design

After finalising the guide and logo I decided it would be a good idea to design the labels that you would stick on the jars once you weighed out your goods. I did a little bit of research just to look at common layouts within labels. 

One that really stood out to me was this Summerhill Market branding. They created labels for various items in a very minimal yet effective style. I really like the use of the pastel coloured stock, it draws the eye without being too bright. Perhaps I could use an orange stock for the labels to add a bit more interest and colour to the design. The type hierarchy here also is very balanced, with the product being the most important part, and the logo and price being secondary. Additionally the way things are boxed off makes it feel very neat and organised. 

I also looked at a jar label because my labels will most likely be put onto jars, being a durable reusable vessel. This candle again has a very minimal label, separating the information with the use of lines. The one thing I realise with this label is that the white provides a good contrast to the contents of the jar. If I did use coloured stock for my labels it may clash with what is inside. This label is landscape rather than portrait like the Summerhill market labels but it means that it fits better on a smaller jar. Perhaps I should create two labels, one for a large jar and the other for a smaller one so the customers can choose based on their vessels. 

So I started designing some labels for some of the wholefoods that would be sold in the store. I started with a landscape label to be compatible with more jar sizes. 

I used boxes to designate the information that would be printed, everything else would be the same on all the labels for that product, yet the numbers would be changeable. The layout of this label definitely feels off, though I tried arranging it logically I feel like the order is wrong. 

made it so all the information could be placed on one line and it looks a lot cleaner and less jumbled. Also separating the description with another line makes the hierarchy easier to understand. 

I recreated the label in a portrait manner and I think this hierarchy works a lot better than in the previous design. However, I haven't added the individual weight and price that the customer would pay. This label could be used on the bigger jars or vessels from which you would serve yourself.

Next I played around with using a different coloured stock. The off white in my opinion works a lot better than white at making it less of a stark contrast and warmer. Also making the lines less bold by using a dashed line rather than a solid helps in breaking up the text without detracting from the design.

Using The Summerhill Market branding as inspiration I added some patterns to the back of the label to frame it a bit and found that it really brings the information forward. At this point I asked for some feedback on the font choices and patterns. There was a consensus that I should change to the sans serif font rather than use the stencil serif for the titles. Also it was suggested if the title was centre aligned then I should centre align everything else, like the description. 

Moving on I tried some different colour combinations, trying to add more of the orange accent colour into the design. I also tried what the label would look like on a bright orange stock for a flash of colour. I think that the full orange label is a bit too much, the offwhite with the contrast of the black and orange works a lot better. 

I went back to the landscape label designs after looking at jars as on the small 250ml sized jars a portrait label would have to be tiny and wouldn’t fit any information on what so ever. So taking the layout from the portrait labels I tried to fit it in a landscape format.

I had to rearrange the label so that I could fit the logo on there, placing all the pricing on one line. However I think that it reads better this way, not cramming the description into a small box. Now all I have to do is measure my jars and put the correct information on each label for the corresponding foods.