OUGD603 - Unpackaged Brief - Colour Scheme

After creating the final logo and doing a bit of research I decided I should think about the colour scheme of the brand. I knew from the beginning that I didn't want the brand to be the run of the mill eco-friendly look with green as the main colour. Though green has the right connotations about being environmentally friendly, I feel like it has been overused within design.

So I started looking for an alternative spot colour as it were to contrast the blacks I have used so far. My first thought was yellow. Yellow is the color of sunshine. It's associated with joy, happiness, intellect, and energy. When I think of yellow I think of positivity. This would work as a background colour very well however I am not sure if I used it on text for example it would be legible or readable from a distance.

So I thought what's close to yellow? Orange of course! Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation. All these emotions are the ones I want to portray so it feels like a good choice to me. 

I tried a bright orange as a contrast to some bags that I have placed my logo on and I think that it works really well. I will definitely use orange as my highlight and spot colour from now on.