OUGD603 - YCN GUCC - Initial Ideas

At our first meeting we decided to get down what we needed to do and think about overarching themes and concepts for the packaging. Polly thought that because you would send the packs to people for special occasions that we could base the designs for the sleeves around this. We looked at companies like boomf who provide customisable wrapping paper where customers can add their own photographs and text. We both agreed that we wanted to create customisable boxes as well as the customisable bars.

So we brainstormed events or occasions that you might send someone a box of chocolates, from cheering someone up to wishing them a happy birthday. After deciding on 6 key occasions to base our sleeves around we tried to come up with some visual ideas. Polly liked the idea of making the sleeve look like a wrapped package or present. Or even using an envelope on the back so it would look like a gift you would receive in the post. We took this idea and thought that this could be our theme as the way you can order these boxes online so they would be delivered. We liked the idea of a happy package, replicating the excitement you get when you receive nice mail like personal cards or letters. So our theme for our customisable packaging will play on the idea of sending a gift to a loved one

We will also have to make a website, the brief just asks for the landing page. We want to create a full customisation process so that we can really boost the idea of being able to customise your own wrappers, not just the flavours of the chocolate.