After showing my development for the packaging to my peers, Emily took over the design process so that I could work on creating the website. She decided to use a different shape of packaging. She took inspiration from the sleeves that you use to keep your pill packet in. (See below)
She created the net based on this sleeve and took my idea of portioning off the labels into boxes. I think that it looks a lot better being a bit wider giving more space for the information. Emily also worked on creating a more friendly tone of voice through the copy, changing the names to be more playful and informal. She also used a handwritten typeface for the titles to further emphasise this friendliness.
She then changed the lines of the labels to be 'see through' so that the pattern shows through in the spaces. I think that this works really well as it makes the pattern feel less interrupted. At this point, the sleeve packaging was pretty much complete.
We altered the tin designs to work in the same way, using the separated labels and patterns. Here the titles can take a bigger precedent in the hierarchy of the label design. Also, the size of the tins meant that more information could be fit onto the back.
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