My plan for this year was to do multiple competition briefs and having already taken on one YCN brief - BEAR - I thought that I wouldn’t be able to do another on my own. However when I saw an illustrator, Polly Vadasz, looking for a graphic designer to work with them for the Grown Up Chocolate Company YCN brief I asked if we could collaborate. I felt that we would work better and faster in a team and also I haven’t really collaborated with an illustrator before so I thought it would be a good learning experience. Below is a copy of the GUCC brief.
We met up to look at the brief together and get some initial ideas together. She had a strong sense of what kind of thing that she wanted to create due to her illustrative style. She had sent me a slide that she created for her responsive that shows me a summary of her work.
I really liked her typographic style and thought that the use of hand rendered type would make the designs feel very personal, rather than being a bit cold. Also she has a nice cute style of illustration, which is very different to anything I do so it will be interesting to see how our combined styles work.
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