After reading through the brief I had quite a few ideas to get started for the yo-yo cards. I wanted to keep it to something educational, yet fun, adventurous and relevant. The theme had to be something that would really interest the target audience of 4-9 year olds as well as providing a collectable element for the cards.
I kept most of my ideas to the natural world as I believed that this represented the ethos of BEAR better. The three that I'm going to develop further are Dinosaurs, the oceans and insects. I have lots of different ideas for all of these but I need to choose one. I'm going to do some sketches of my ideas and see which feels right.
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