Yesterday I attended the FutureRising talk which featured talks from different creatives about their experiences and careers so far. FutureRising itself is a careers network to help graduates start their careers in the industry.
The first talk was by a previous alumni of LCA graphic design which was really interesting to see how he progressed after graduating. Working from an art worker, to a junior designer to a brand consultant. It's really inspiring to see that in your early career you can still develop through the industry and find yourself through your experiences.
After a delay the rest of the speakers arrived (thanks storm Doris!). The biggest piece of advice that they had to offer was to think about your focus - the industry sector you want to go into, the job role you would like, the company size and the location you want to be in. I think that I have a good idea already of what I want my focus to be. I know I want to design packaging and branding and stay within Leeds or generally the north of England.
The next talk was from iris an advertising agency based in London. They are quite a successful company having worked with lots big companies like Barclays, adidas and nectar. It was really nspiring to see them explaining the concepts for some of their adverts because of how passionate they were about it. They also showed us a snapchat campaign adidas did to promote a new range. It was a really creative use of social media and interaction between the customer and company.
They also said that in order to succeed in branding and advertising you must first create a successful brand for yourself. (Because you are a brand). They provided 5 points to remember:
1. Be yourself!
2. Get social - use all the social media. LinkedIn and twitter especially.
3. Get to know the internet - know what's trending or even memes
4. Get your work online!
5. No team? No problem. You don't need a partnership to be hired (for advertising)
They also recommended for the portfolio that less is more - just let companies know what the idea is and the insight behind it.
With advertising now they suggested that you need to think about what your target audience would look. Use the internet to practicipate with the consumers rather than just doing more print ads. Generally there was so much more advice on placements and finding a job which was really helpful when I am currently looking for another placement but at a design studio.
I found these talks overall really inspiring and it has definitely made me want to go away and work on my portfolio. Also it was interesting to have an insight into advertising rather than purely graphic design.
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