OUGD602 - DBA Nootropics - Concept and Campaigns Research

Today we did a lot of research and thought into what our concept should be for our brand you+. We wanted the brand to be focused around you, the consumer. We wanted to portray a kind of network of support for our target audience young professionals, because at the end of the day taking a pill won't solve everything.

The whole idea behind our brand was to help people better themselves in order to succeed at whatever they want to do. It's you plus whatever you need to achieve your goals. So we created a mind map of words we want associated with our brand and then a post it note map on what we want the brand to be.

We wanted to create an honest campaign alongside the brand to instil trust into the consumers about the brand. Our tone of voice was decided to be like talking to a friend, so very informal and casual.