After looking at the chemical formula for L-Theanine, the drug that I researched for motivation, I thought that it had some really interesting shapes in it. I thought that for the packaging we could create patterns to represent each of the compounds using the shapes of the chemical formulas.
After looking at some packaging inspiration I really liked the use of full bleed patterns with the labels over the top. Although I wasn't sure about the colour scheme so I took some inspiration from other patterns. The one above is almost like a surreal landscape, with the zigzagged shapes like mountains. But I really liked the random placement in this pattern which made it feel very organic. Also, the colour scheme of warm and cold tones combined really well together.
So I started by creating a pattern for L-theanine, the compound I had been researching for motivation. Using the zig-zag line from the chemical compound as well as incorporating the way how the chemicals work with synapses and neurotransmitters. I tried to use the colours as an interpretation of the feeling of motivation also. I really like the result of this combination of the compounds and shapes so I will create a pattern for each of the compounds we have chosen.
So next I found the compound for Rosea Rhodiola, the one we have chosen for increased energy or anti-fatigue. This compound has a lot of different elements in it in comparison to the L-theanine, so I had to remove the zig-zags use the covalent bonds instead as well as the hexagons. I did reuse the use of the neurotransmitters in the design as they are the key thing with all nootropics to how they work in the brain. I added the 'explosion' like shapes into the background to represent the burst of energy that you would get from the tablets. Also, I used the same colour scheme but switched around the dominant colours so that the most vibrant colour, the orange was most prominent again trying to make the pattern as energetic as possible.
Next, I worked on the calming Ashwagandha again looking at the chemical formula it is different once more. So for this pattern, I added the covalent bonds as well as the 'flowers' made from the triangles in the chemical structure and the hexagons again. For the background, I added waves to simulate the feeling of calm. For the colours I used the lighter blues as the dominant colours again to show the feeling of de-stressing.
Having taken these designs to my peers they really liked them and said that we should use them in our packaging designs. However, they did say they needed some tweaking like for example, the calm pattern seems a bit too busy so it doesn't necessarily feel calm.
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