I went back to the drawing board, making the text as big and bold as possible within the design. I also started playing around with big blocks of colour contrasting against white to imply even more movement, like the logotype is running up a hill. I also took the idea of chevrons from my research and used them in the design to further emphasise the important information. Also we decided to change the colour palette completely, based on the illustrations that Adam had done as we felt that the colour scheme was brighter and would stand out more on the noticeboards.
After this I developed this idea further, experimenting with the use of chevrons and various other shapes to suggest movement. The SU really liked the use of lines to infer movement next to the logotype so it became part of the design. After a lot of emailing designs back and forth we stuck with the final idea of creating a gradient out of lines. All the important information is highlighted by the use of chevrons which I think works really well. We also decided to do 3 different 1 colour posters based on the 3 colours that had been used for the figures.
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