OUGD603 - SU Elections - Guide Development

After completing the posters we moved onto creating the guide. The SU said that they really liked the layout of the guide from last year so they just wanted to alter it to fit to the new RUN theme. I took the design of the posters and flyers and applied it to the cover of the guide, flipping the lined gradient to mirror on the back page which is a nomination slip. Also I tried to make it more fun by alternating the coloured strip at the bottom, matching the titles.

Overall, even though I didn’t have much creative freedom with regards to the layout I think that I have successfully made a playful, colourful guide that would grab people’s attention. I do think that the illustrations go a long way to making these guides successful, it was nice to be able to be supplied with the artwork so we could have a quicker turn around. Additionally I think that the print quality of the guide makes a difference - being printed at Pressision the colours are as vibrant as on screen emphasising the playfulness of this campaign.