After completing the packaging part of the project I decided to create a little bit of an online presence for the company sprout. It makes sense to do it digitally because a print campaign would be unsustainable. So looking at innocent smoothies I tried designing a really visual website.
The result, I feel, is very uninspiring and static. I tried to liven it up with a patterned background but I think it is the use of the photos in such a rigid structure. I want the website to feel playful and fun to entice its target market and as it stands this design portrays neither.
Looking at one of the websites I found during the anti-packaging movement research I was inspired by their fun and active layout. The logo and navigation bar stay static but the rest scrolls. They also include fun illustrations that makes the site seem more personal. I will try a similar layout with my website design.
I wanted to keep the green colour scheme because of its connotations of being environmentally friendly so instead I used tones of green as well as duotoned images to add more depth and interest to the site.
The home page is kept quite simple and minimal with the main products front and centre. Like the Lunzer site I decided to go with a static logo and navigation bar at the side and keep the rest movable.
As you scroll down more content is revealed in little post it note-esque columns. Splitting the information up like this allows users to view lots of information at once rather than having to go find it through the navigation bar. Though you can still go to the individual pages through the navigation bar I think that this way people will find information they aren't necessarily looking for.
I altered the quote on the first page a little after some feedback saying that I should reflect the packaging and use the same font choices.
Next I made a page with the diagram for planting the paper so it is clearer for people to read than small on the back of the packaging. I also decided to add some muted tones to make it pop more. I tried to add a bit of interest with hands pointing rather than arrow heads but I feel like it doesn't really fit with the clean style that is used within the illustrations. I also felt the positioning of the arrows leading to the next stage was a bit clumsy.
So I changed the arrow heads back to a more traditional minimal style as well as organising the layout a bit better to be clearer. Overall I'm really happy with these pages, if I had more time I would produce the whole website however, I would like to produce a short motion graphic/infographic video that could be used on social media to gain traction for the cause and raise the much needed awareness.
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