OUGD603 - SU Elections - Initial Development

I started by trying to develop a logotype for the campaign that was visually interesting enough to be used on its own as well as in the posters and flyers. I wanted to create something that really stood out and grabbed peoples attentions as the posters will be up around college in areas where people generally walk past. My favourite is definitely the 3D type because of how much it stands out, creating the illusion of it coming out of the page.

So I took the chiselled logotype through to my initial poster designs. I used a similar colour scheme to what was used in figure 1 of my research. I wanted to focus on the text because that is the most important part of the call to action. I really worked on trying to get the right type hierarchy so that the most important parts would be read and understood even when just walking past the posters on the noticeboard. 

I played around with having the text italicised to imitate movement as well as scattering the letterforms a bit to invoke more playfulness in the design. After looking at these designs after a short break I decided that some of the information wasn’t really needed, like the paragraph of text because you should be able to read posters at a glance, so having this paragraph of smaller text is pointless. Therefore I changed around the design to remove the paragraph, giving more room for the possible use of illustrations. I think that this layout is a lot more coherent and easier to navigate than the others because it only contains what’s needed, nothing more. 

At this point I sent my initial designs to the SU and went in for a meeting to discuss them. The feedback they gave was that they liked the type choices however they felt that the chiselled effect made the logotype too static. I do agree with this because things would be chiselled in stone, so it really doesn’t imply something that’s quite active and fun. They did however like the italicised version, even exaggerate it further and said I should take this forward without the 3D effect. The main feedback that I received, however was that I should just add more movement as long as the eye was drawn to RUN first.