OUGD603 - SU Elections - Initial Sketches

I started with thinking about the logo that I could create. I thought about doing some sort of iconography to represent running in the elections however I couldn't really think of much apart from a running man or a chevron so I thought about creating some more dynamic type instead. I really like the idea of having the chiseled effect to make the type more 3D and jump out the page at you. Next, I sketched out some ideas for the posters and flyers. I thought of perhaps doing a running track with the type along it. Or maybe playing with the placement of the type to make it imply movement. I also thought of using arrows within the design. I'm going to try and mock these up digitally and then send them over to the SU for some feedback on which direction they prefer.