OUGD601 - CoP Practical - Packaging Further Development

After I had the critique it was suggested that perhaps instead of two very similar sandwiches I could create a set of 3 lunch ideas - one with seeded paper, one with fertiliser paper and the final a salad that worked as the pot for the plants. I really liked this idea, it seemed that by selling the lunches as a set like this it may encourage people to buy all three rather than an individual lunch. 

I tried out the concept with one of the flavours, having the fertiliser paper as a dark textured paper that resembled soil. The only colour that would show up on this paper would be white so if I was to print this, it would have to be screen-printed which isn't as environmentally friendly as vegetable inks. I decided that perhaps this wasn't the best idea, though good as a concept when realised it doesn't work that well. I think that I will just create 3 sandwich packaging designs and focus on some brand development rather than worry about 3 different products. 

After deciding this I began to work on the feedback that I received on my other designs. I added more small flourishes and added a different typeface for the title to make it stand out more from the rest of the text. Adding more of the relevant information to the packaging has added more context to the packaging too making it feel a lot more realistic. 

I also decided it would be best to do a trio of sandwiches so I created an additional flavour to the range. 

After creating some tests using the idea for a fertilised paper rather than a plantable one I decided that it wasn’t successful. Using a dark brown stock with pulp embedded made the design too illegible and would mean I would have to use a different printing method which would be less environmentally friendly. And so I decided on creating a trio of different flavours that each planted a plant from the ingredients of the sandwich. So I added a simple Ploughman’s sandwich as the final flavour. After some more feedback was received I changed the typefaces around to emphasise the flavour from the rest of the type. Adding the relevant information also helps to bring the whole packaging together.


I changed the designs to all match and took them to my final critique where I wanted to check that I had all the information correct.

After one final check the designs above seem ready to print. I am slightly cautious about how it will work on the seeded paper but the only way to know is to test it out.