OUGD603 - The Little Art Collection - Initial Ideas & Research

Because the theme is based on hobbies and interests I decided to brainstorm some rough ideas that I think would work well being unisex and as a pattern.

Hobbies & Interests:
- Baking
- Cooking
- Travel
- Cycling
- Camping
- Drawing & Painting

I quite like the idea of the first three interests because of the 'affluent' audience of the brand. But having read the brief again I found that you can include 10 images so technically I could do most of these ideas and show them in context to improve my chances of getting a design picked.

I started to look at some children's illustrations for some inspiration on what would suit the baby grows and blankets.

However, after looking at some of these illustrations I realised I shouldn't base my concepts solely around children's illustrations as I am designing to appeal to the parents and not the babies. Of course, there needs to be some playful aspect to the illustrations but it doesn't mean necessarily that they have to be catered to children. So I decided that it would be best to use my own stylings for this brief, not only so I can develop it further but also because I believe it appeals to the selected audience of affluent adults.