After another critique I was asked if I had looked into innocent smoothies as my peers believed the company shared the same values as that of the products I was creating. It is aimed at parents and their children without being overly childish with its packaging.
It also has a tagline: "Tastes good. Does good." to represent its ethos of being healthy, sustainable and promoting donations to charity. I really like this idea and think that something similar to this would suit my product also.
The packaging of the innocent smoothies themselves as you can see below is very minimal. They use their logo as the main body of the label and then the flavour without any unnecessary ornaments. I found that they also use a really friendly tone of voice as if to befriend its consumers.
I would like my product to share this ethos of tasting good and doing good. I think the innocent brand will be the main inspiration for the company that I choose to make.
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