I started off my designs very similar to my sketches. I drew out illustrations of ingredients similar instead of using a window to show the sandwich. Also, I decided on two different flavours: Falafel and Houmous pitta and a roasted vegetable and feta wrap. After having a critique with my peers I found that normal bread was unsustainable when making sandwiches because they often just throw the ends of the loaves away.
I tried designing with a texture to make sure that everything was legible while I worked. After the first idea of the illustrated sandwiches, I feel like this concept works a lot better. However, there is very limited space on the back for information about the product when using this band design. Though I'd like the have the illustrations all the way around I don't think it is feasible when there is so much information that needs to be included on the back. Additionally, I made a decision after talking with my peers to limit the inks to one colour, this way I could perhaps use vegetable inks and in the long run, it will be more environmentally friendly. Of course, I chose green because of its connotations with the environment.
After deciding the band design all the way around wouldn't work I dedicated the whole of the back of the net to information about the product. I created an illustration step by step for how the product should be planted, which unfortunately takes up most of the space but I feel like it is necessary to explain the concept. I also added a short paragraph about the reasoning behind the brand 'sprout'. I feel like though the illustrations don't wrap all the way around this is still a really aesthetically pleasing design.
For the second flavour of sandwich I decided to use a different colour of ink to differentiate it from the other flavour. I chose a beetroot purple, mimicking the colour of red onions and also providing a good contrast between the textured paper.
I think at this stage I shall print off some tests and ask for some feedback as I'm not sure what else I can do to improve the designs.
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