OUGD603 - Lifting Tower Projection - Stills for Sequence

We got re-briefed after being shortlisted for the final groups. We found that the brief had changed slightly due to the client's requests. Instead of having a series of 1-minute animations we were told that we were to make a sequence of different animations each 5-10 seconds long. So this means that any narrative that we could have included are pretty much gone. This was slightly annoying as we had spent time storyboarding and developing stories to tell, only to be told that no one will be watching for that long.

However, the feedback that we got from the initial proposal was that they liked the shopping couple idea and our light sprites idea, so these are the main ideas that we will work with going forward. 

After the briefing, we got back into our group and chatted through what we could do by simplifying our current ideas. We were also told that we had to have an illustrator in our group, so Katie joined us who was previously working on her own. With all our different styles and colour palettes put together, we thought we should do something to mesh together our sequence more so one of the first things that we decided on was to have a consistent colour scheme throughout all of the animations. This means that the whole sequence will be more cohesive. Looking at Katie's initial sketches we really liked her simple yet bold colour palette of red, green and white. We thought that they are suitably festive and would add a definitive style to everything. 

I split up my couples animation into a variation of different scenes that would work at 5-10 seconds long. I still wanted to keep the shopping theme somewhere so decided that one of the short animations should be them shopping. 

I also came up with some more festive and kind of cutesy ideas to create a little narrative of this couple together. I thought that something that would be visually interesting was a stargazing scene. 

Also, the ultimate cheesy festive tradition, the mistletoe felt like it belonged within my short narratives.

I also came up with some simple ideas to animate that could be used as fillers. I really liked the idea of using the pattern of a Christmas jumper but animated. 

Additionally, I worked on a more typographic idea for the light sprites as I thought it would add another easy element to animate. Plus because the light sprites were one of the clients favourites I thought we should include more of them.