After analysing the brief thoroughly we understood what was needed and necessary we dived straight into mind mapping this helped us throw around possibilities and ideas. We mainly discussed what it meant to be effectively ‘Creative Networks’ by highlighting their values. This then lead us to look at previous branding for both the events and the actual logo - this inspired us to further think about what the event means and how we could represent this in design.
We noticed that in previous years the designs were consistent regardless of speakers and this is something we wished to show across our exhibition/speaker branding. To initially get thinking we thought of overarching ideas or themes that we could use to create an impactful and engaging campaign. We came up with themes such as Connections, Memories, Souvenirs. All of our ideas we considered carefully and thought of possible outcomes with this in mind due to the short time of the brief we chose to take direction of ‘Visual Memories’ this left the answer to the brief both broad but also consistent.
Our concept is ‘Visual Memories’ the idea was to create connections between students and professionals by using interactive design. The idea of creating such connections means that each guest has something much more lasting than the one hour talk. The idea of taking something physical away from the event was something that we really liked too, the fact that they have a visual piece of material to prompt their memory.
We also started to think about words to associate with Mike Mignola and his art style to give us some pointers for the visual style.
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