I created a range of pages to complete the brand. The landing page gives you an introduction to the store, providing a bit of context. I then created a how it works page so people will know how the store works before visiting. I also included a philosophy page to describe about zero waste and why the store has chosen to get rid of packaging. Then I thought it would be a good idea to create a blog to interact with the customers, giving information about seasonal fruit and vegetables that are available as well as daily inspiration.
Overall I think that the final website represents the store really well. It has allowed me to add more context to the shop so I can include all of my thinking behind why it is zero waste. I think the use of lots of high quality images on the site makes it feel more professional and realistic. As well I feel like the images of vegetables promote the zero waste lifestyle without being overbearing. Even though this was a last minute thought to create a website I do think that it was necessary to complete the brand.
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