Strengths & What I liked.
I have thoroughly enjoyed doing this brief because it is a subject that I’m really interested in. The research stage of the brief was very eye opening because I learned about things I had never heard of like the waste hierarchy. I think the strengths of this project all lie in the final outcomes as well as the ethical design decisions. I tried to make all of the design decisions that I made relate back to sustainability, for example the use of recycled stock on the labels and the decision to riso print the guide. I tried my hand at a bit of art direction, trying to add some more interest to the photographs than just focusing on the design of the labels. It was a really fun experience doing these photographs playing with background colour and positioning.
Weaknesses & What I didn’t like
As mentioned before, Website design is not one of my strong points but I felt that it was necessary to complete the brand. It also allowed me to add more context to the shop so I can include all of my thinking behind why it is zero waste. Also I made some slight mistakes within the guide, however I don’t think they are that noticeable.
Time Management
For this brief I managed my time really well, partly down to the fact that it was the only brief I was working on at that time. It was nice to wind down at the end of the year and focus on one big brief, however.
Final Outcome
The final labels, guide and website all work really well as a cohesive brand together. This project is probably one that I’m most proud of this year because I feel that it promotes a good cause rather being design for nothing. Additionally, the final outcome is all references to an ethical practice that I want to carry through to my professional life.
No comments:
Post a Comment