I asked Alec for feedback on my Zero branding project so far as well as feedback on how to progress my website designs further. He really helped me clarify what information needs to be on there and where, showing me that some of the things would be irrelevant.
He also suggested that I should write out my ethos and aims for the store to clarify all the designs further. For example why people should shop at the store, what is the problem that I am trying to solve here. He also suggested that the aim of the store should be to make the transition from normal shopping to zero waste shopping as easy and unnoticeable as possible. The main aim should be to basically to promote anything that avoids the use of our precious natural resources.
We talked about the older generations and their engagement and he had some really interesting suggestions here too. He said I could do a delivery system by bicycle for people within a certain radius of the store so that older people could get their groceries in a sustainable way without having to carry heavy jars etc. Also he suggested that the store could rent out trolleys for the customers to take home, again within reason.
Another thing that I thought about off the back of this would be a recycle bank/food waste bank at the store where customers could drop off their waste before coming to the store, because sometimes some waste is unavoidable. The store could have a place to drop off food waste to compost and get some ready compost in return for the amount they dropped off to encourage them to think about where the waste goes. To add to this community feel I could have a community herb garden where people could gather herbs without using packaging.
He told me to look at how Unicorn Co-op Grocery Store (http://www.unicorn-grocery.co.uk/index.php) works and their ethics in Manchester and base my store's ethics around this. Also we looked at the Co-op and their new initiative to donate 1% of their profits into business ventures and charities in the local area of the store. Anything to support the community. Because at the end of the day you can't live sustainably without a stable community.
After this discussion I have a lot of ideas that I will put to use in the website as well as for the brand of zero as a whole.
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