OUGD603 - Penguin - Design Rethink

I had lots of ideas to begin with that I fleshed out digitally. Most of these ideas I felt were strong at the time. However I got bogged down into doing my dissertation and lost track of the designs that I was doing.

I decided the best course of action was to start again in January with a fresh idea after my dissertation was handed in. Looking back at these designs I felt that they did not fit the strong typographic outcome that was asked for in the brief. Therefore I sketched a more typographic design using the red socks that Adrian wears in the book which gets the attention of his crush, Pandora. I feel that this design is a lot clearer already and a lot more original than my other ideas.