Final Website
To back the packaging I wanted to create a small online presence in order to further spread awareness. I decided to keep it online as print collateral would cause unnecessary waste and most likely end up in the rubbish too. The website itself is kept minimal to portray a no-nonsense message and to be as clear as possible for all audiences. This is only a small snapshot of sorts of the whole website. If I had more time working on my practical I would have created more pages.
Infographic
Sprout Infographic from Hattie Windley on Vimeo.
Additionally, I created a short infographic motion graphic animation as seen above. Considering this is my second time fully using after effects I am pleased with the results. The infographic explains the packaging concept as well as a few statistics that I found from my essay. Once again, like the website a simple and pared back approach has been used in order to portray the message as simply as possible. I didn't have much time to develop this motion graphic any further although I am still happy with the outcome.
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