OUGD603 - Fresher's Designs - Initial Ideas & Logo Development

My initial developments played a lot on the idea of tetris and were heavily inspired by the isometric style of one of the brands I researched. I tried creating 3D geometric lettering that was unique yet legible. I feel like these do look like type that has come out of a retro pixel video game, which in hindsight doesn’t reflect the ethos of the college at all. While these designs certainly are playful I felt like something was off. The SU agreed with this commenting that perhaps it wasn’t legible enough. Additionally I started off with very bright colours, unsure on a colour scheme. But I took inspiration from the Vernon Street building, looking at the colour of the bricks and picking out colours from the mosaic I found a nice combination of brick red and green. They did like the use of the patterned background and the colour scheme and asked if I could take that forward.

For my next design I replicated the typeface by Ben Buysse, creating the numbers myself. As a whole this design is so much more legible. I will have to ask permission however to use this design so it all depends on whether I am allowed to use his design. I also feel the hierachy of this text is much better than the previous design, making it clear that it is fresher’s. However, I still brought the colour scheme forward as the summery colours were liked by the SU.



After taking this new design to the SU they loved it. I also heard back from Ben Buysse who allowed me to use the design, saying that he liked the direction I had taken the logo which I really appreciated. There were only a few small tweaks to be made, to use the colour scheme and change the typeface to one that is readily available. I also changed the patterns within the type to halftone instead of the confetti and I think this adds a bit of sophistication while keeping the logo playful.
Overall I’m really happy with the outcome of the logo, I feel like it reflects the creative yet playful nature of LCA.